Workshop Day 1

Workshop A:

9:30 AM Regulation and Legislation: Protecting yourself in the Mobile Payments space

Payments are a much regulated business. With so many players involved in any given payment, all with money on the line, regulation and legislation is and always will be a key conversation when talking about new payments. For years the payment infrastructure has been favourable towards the top industry players, but with the advent of Mobile Payments all of that might be about to change.

Examining and understanding new and existing regulation and legislation affecting the mobile payments ecosystem, and how you can ensure your business adheres to and keeps up with industry standards is key to ensuring success. Explore the latest in interchange regulation and competition legislation through an interactive workshop that will give you a head start and a strong understanding of Mobile Payments regulation.

  • Exploring traditional payments regulatory standards and how they are evolving in the increasingly fragmented marketplace
  • Analysing SEPAs potential to turn fragmented European markets in to a single domestic one
  • Examining new Interchange fee regulation and how this will affect the traditional payment giants

Visa, MasterCard, American Express
How do the new interchange regulations provide mobile payments with the opportunity to move further away from traditional payment structures?

Exploring Visa, MasterCard and American Expresss decision to take an unprecedented cut to their interchange fees as part of their partnership with Apple Pay

  • How might EU Regulation be used to allow competition to thrive in the mobile payments space?
  • Understanding how PCI Data Security Standards apply to Mobile Payments
  • Exploring the latest concerns arising from EU Regulations, competition authorities, standardisation bodies and other regulatory authorities applicable to Mobile payments
  • Understanding the new regulatory framework for mobile payments, and how they might impact stakeholders working within it

Networking Lunch Break

1:00 PM Networking Lunch Break

2:00 PM Customisation and Personalisation - Driving Consumer Engagement in the Mobile Payments space

Workshop B:

With the recent acceleration of the mobile payments market, more companies then ever before are entering the arena, vying for their piece of this new payment method and infrastructure. Unfortunately though, consumers havent been as eager to follow in to this space. With the seemingly complicated nature of mobile payments, a lack of education and motivation, and the ease of traditional payment methods consumers havent flocked to mobile payments like many expected them to. This looks set to change in the coming year with the introduction of Zapp and Apple Pay; users might start paying through their phones for the first time.

In order for this to become a reality though, operators must put the work in, driving consumer adoption and engagement. Cards and cash are very easy to use, and obviously incredibly established. For mobile payments to succeed, not only do they need to be promoted more, but more needs to be done to drive consumer engagement.

  • Analysing consumers decisions when it comes to payments, and how we can affect these

Two key decisions

  • Where to Shop?
  • How to Pay?

Mobile Payments will affect both of these decisions

  • Determining what we can do to move the way we pay from cash and card to mobile

Look at how we moved from cash and cheques to credit and debit cards previously

This is possible through

  • Awareness
  • Education
  • Adoption
  • Learning how loyalty programs can be used to drive consumer engagement by adding value to mobile payments
    Many loyalty plans have already moved over to new tech channels, why not combine them with a payment service?
  • Learn how you can ensure Mobile Payment adoption isnt directly linked to the 18-35s growing up
    Discover how you can reach markets which might not necessarily take up mobile payments on their own.

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Have a question?

Whether you’re looking for answers, would like to solve a problem, or just want to let us know how we did. We’ll help you resolve your issues quickly and easily. Email us and we will get back to you soon!

Email: info@mpaymentsandnfc.com